At Goodwill, the spirit of Thanksgiving isn’t confined to a single day—it’s woven into the very fabric of our mission. It’s in the gratitude we feel for the opportunity to serve our community, and most importantly, for the people who make it all possible: you.
This year, we asked our team members, from store associates to our President & CEO, to share what they’re most grateful for. Their answers paint a beautiful picture of family, purpose, and second chances. But one message rang out louder and clearer than all the rest.
We invite you to watch this special message from our family to yours.
The Many Faces of Gratitude
As you saw in the video, our gratitude has many layers. It starts with the personal—the “wonderful sons,” the “friends and family” that give our lives meaning. This personal joy naturally extends to what we call our Goodwill Family: the supportive coworkers, the humble and fun-loving teams, and the chance to build a career we’re proud of, some for over 25 years.
But our gratitude deepens even further when we see the real-world impact of our collective work. We are profoundly grateful for:
The Power of Work: The opportunity to help individuals like Tom change their lives through employment.
Second Chances: The ability to provide meaningful work for older workers, veterans, and anyone seeking a new path.
A Safe Community: The resources to keep our donors, shoppers, and team members safe every day.
The One Thing We All Agree On
While our stories are all unique, there is one thing every single person in our organization agrees on. It’s the simple, powerful message that ended each of our team member’s reflections:
We are grateful for you.
Your decision to donate, shop, and support Goodwill is the engine of our mission. You are the reason we can offer a hand up. You are the reason we can build a supportive community. You are the reason we can celebrate the power of work, every single day.
From all of us—from Roslyn and her wonderful son, to Tom and the veterans he serves, to Donn and our entire leadership team—thank you. You are the most important part of our story.
Happy Thanksgiving,
The Entire Goodwill Family
